Backlink Strategies for 2018
Backlinks continue to be an essential aspect of search engine optimization (SEO) for websites, and their importance is only expected to grow in 2018. However, the strategies for building and acquiring backlinks have changed over the years, and it is important to keep up with the latest trends in order to stay ahead of the competition. In this article, we will discuss some of the most effective backlink strategies for 2018.
1. Focus on Quality over Quantity
In the past, it was common for websites to acquire as many backlinks as possible, regardless of their quality. However, search engines have become much more sophisticated in recent years, and they now prioritize quality over quantity. This means that it is more important to acquire backlinks from reputable and authoritative websites, rather than simply trying to accumulate as many links as possible.
2. Guest Blogging
Guest blogging is a great way to acquire high-quality backlinks from authoritative websites. By contributing valuable content to another website, you can establish yourself as an authority in your niche and attract traffic back to your own website. It is important to carefully research and select the websites that you want to contribute to, as you want to ensure that they are reputable and relevant to your niche.
3. Broken Link Building
Broken link building involves finding broken links on other websites and offering to replace them with links to your own website. This strategy not only helps to build backlinks, but it also helps to improve the user experience of the website by fixing broken links. To find broken links, you can use tools such as Check My Links or Broken Link Checker.
Infographics are a great way to attract backlinks to your website. By creating high-quality infographics that provide valuable information and insights, you can encourage other websites to link back to your website as a source of information. It is important to ensure that your infographics are visually appealing and easy to understand, as this will increase the likelihood of them being shared and linked to.
In conclusion, backlinks continue to be an important aspect of SEO in 2018, and it is important to stay up-to-date with the latest strategies for acquiring and building high-quality backlinks. By focusing on quality over quantity, guest blogging, broken link building, and infographics, you can establish yourself as an authority in your niche and improve your website’s search engine ranking.
Backlink Monitoring and Maintenance Strategies for 2018
Acquiring high-quality backlinks is a crucial aspect of SEO, but it is equally important to monitor and maintain those backlinks over time. In 2018, search engines have become much more sophisticated in their evaluation of backlinks, and they now prioritize quality, relevance, and authority. This means that it is essential to keep a close eye on your backlinks and ensure that they are of the highest quality. In this article, we will discuss some of the most effective backlink monitoring and maintenance strategies for 2018.
1. Regular Backlink Audits
One of the most important strategies for backlink monitoring and maintenance is regular backlink audits. This involves analyzing your existing backlinks to ensure that they are still high-quality and relevant to your website. If you find any low-quality or spammy backlinks, you can disavow them using Google’s Disavow Tool. Regular backlink audits can also help you identify new opportunities for building high-quality backlinks.
2. Monitor Anchor Text Distribution
Another important aspect of backlink monitoring is anchor text distribution. Anchor text refers to the text that is used to link to your website. It is important to ensure that your anchor text is diverse and relevant to your website’s content. If you notice that a significant percentage of your backlinks are using the same anchor text, this could be a sign of over-optimization, which can harm your website’s search engine ranking.
3. Keep an Eye on Your Competitors’ Backlinks
Monitoring your competitors’ backlinks can provide valuable insights into their SEO strategies and help you identify new opportunities for building high-quality backlinks. By analyzing your competitors’ backlinks, you can identify authoritative websites in your niche and reach out to them to request a backlink. You can use tools such as Ahrefs or SEMrush to analyze your competitors’ backlinks.
4. Build Relationships with Other Websites
Building relationships with other websites in your niche can be a great way to acquire high-quality backlinks over time. By establishing yourself as an authority in your niche and building relationships with other website owners, you can increase the likelihood of them linking back to your website. You can build relationships by contributing valuable content to other websites, participating in online forums and communities, and attending industry conferences and events.
In conclusion, backlink monitoring and maintenance are essential aspects of SEO in 2018. By regularly auditing your backlinks, monitoring anchor text distribution, keeping an eye on your competitors’ backlinks, and building relationships with other websites, you can ensure that your backlink profile remains of the highest quality. This, in turn, can help to improve your website’s search engine ranking and drive more traffic to your website over time.